Mailing Gen

An audience described, then measured.

Who to leave out is settled at the same moment as who to include. Records are reconciled across sources before anything is counted. Sizing comes before spending, on every job.

Null discipline

Keeping empty and unknown distinct, so a filter can tell the difference.

Threshold disclosure

Naming the cut-off used wherever a judgement was made on a score.

File assembly

Records drawn together against those criteria, deduplicated, and checked for completeness.

Point us at the gap and we will scope it properly before quoting anything.